The Meanings of Color

Episode 1 of How Colors Affect You: What Science Reveals

Begin your exploration of how colors affect you with a look at the general science behind color, first uncovered by Isaac Newton. Then, investigate the pervasive power of color on human behavior with a close look at how color shapes our perception of what food tastes like. Finally, discover the three core ideas that form the foundation of how all humans perceive, interpret, and respond to color.